Rita's Italian Ice Frozen Custard

I absolutely love this place! My wife and I stop by here just about every single time we come to the beach. We absolutely love the frozen soft serve treats!! This is definitely a must have when you’ve been out on the beach soaking up the the beautiful Jacksonville sun!!!

Best Rita's around! They didn't have to make anything for me because they were closed but the owner not only made a gelati for me but he handed it to me and refused to take payment. Bad business owners do not do this. These are the type of business owners we need more of. I hope the community recognizes this and continues to make this a place to bring their children throughout the years. Just like my parents did me. Thanks Rita's, you literally made my day!

Best ice-cream place in Jacksonville! Had a variety of flavors and sweets! I'm coming back to this!

The staff was extremely nice, the flavor of the Italian ice and Custard is a great mix!! It is an outside sitting area, husband and I go here after visiting the beach!! You'll love it friends!!

Love it!!! Island fusion, mango, watermelon, green apple, lemon with fluffy vanilla custard for a refreshing gelati. Or chocolate with peanut butter sauce and Oreos if you’re feeling rich and decadent. My gosh it is so good. If you go in the day time, you’ll meet the owner who is a wonderful, kind, fun to talk to kinda guy. If you go at night, Yes he will probably have to wait in line. It’s an Italian ice place on the beach. Get over it and enjoy hanging out in the line and making new friends. The girls who work at night are absolutely lovely, and they work so hard. I have seen people be such horribly rude jerks to those girls, and they are more professional than 90% of the people I run into on a regular basis. The price, I think, is incredibly reasonable because the product is excellent. If you want cheaper dessert, you could go to the dollar store and buy a pack of weird lackluster ice cream bars made with fakey chocolate. Watch out, haters… these girls can take your BS with class and grace even though they should not have to. You’ll be charging their electric vehicles someday!! The life skills and the people skills they are learning at Rita’s is going to take them incredibly far. Anyways, Cheers to Rita’s Jax Beach! See ya soon. Xoxo from the loud brunette lady in the big white suv.