Lotteria Hue

The restaurant chain Lotteria was founded in Japan in 1972 with the goal of introducing Western fast food to the Asian palate. It quickly became popular in Japan and South Korea. In 2004, it opened its first branch in Vietnam and has since been well-received in the country. In Hué, the restaurant is situated near the Perfume River, close to the imperial city and the famous bridge designed by Gustave Eiffel. It is a popular spot for locals to enjoy "Western" desserts and ice cream that are not commonly found in Vietnam. An ice cream cone costs 3,000 dongs (approximately fifteen cents in euro), while a full menu including a burger, soda, and ice cream costs 25,000 dongs. Since there are few Western chains like McDonald's in Vietnam, Lotteria is the go-to place for locals looking to try Western food.

The restaurant chain "Lotteria" was founded in Japan in 1972 with the aim of adapting Western fast food to Asian tastes. It quickly gained popularity in its home country as well as in South Korea. In 2004, it opened its first branch in Vietnam, and since then its growth has been well received in the country. In Hué, the restaurant is located on the Perfume River side where the Imperial City is, near the famous bridge designed by Gustave Eiffel. It is a place you can go to eat if you need a break from traditional Vietnamese cuisine, but locals generally come here for ice cream or some "Western" desserts that are not easy to find in the country. A large ice cream cone costs 3,000 dong (about fifteen euro cents), while a full menu (a burger, a drink, and an ice cream) costs 25,000 dong (just over one euro). Considering that in Vietnam there are virtually no Western chains like McDonald's or Burger King, it is the locals' go-to place to try "western food."