Smack Deli - City of London,Westminster

Not the best place where they can have seafood in soho, but I can't say it's bad. quite decent menu they have, and taste is what it looks like.

Great place for a (priced) lunch. the lobster roller watches in 16 quid with a choice of a california spin or a Japanese inspired roll called the seven samurai. the bases of the sandwich are well covered. the brot is buttery, the outer roasted and pleasantly crunchy, while the inner of the roll is fluffy and soft. the lobster is of good quality and not overcooked and the amount of lobster in the roll is not stingy for the price.

I had the seven samurai. it was really delicious. the sweet potato friars were simply perfect it is a nice place to quickly immerse for a good lobster roll.

I love this place...ordered classic lobster roll and beef brisket roll. Both of them are really tasty. The ambience are modern and casual. Will be back for sure when I am back to London.

I have walked by Smack several times and several times I’ve been with someone who wasn’t as into eating their weight in lobster rolls as I was. Then finally! The fates were looking favorably upon me in a moment when I walk by alone and I was famished. It was linner (lunch and dinner. It’s not a thing, I checked on twitter, but I’m making it a thing) and my original destination, although only a block away was too far. So, I ducked into Smack and out of the rain. Created by the wonderful magicians at Burger and Lobster (you can read my review of them here) Smack is everything you want in a lobster roll without having to wait. However, a tad pricey at £12/pop £3 for sweet potato...read more