Nutella® uncovered: from italian origins to global sweet sensation

The year is 1940, Italy. Pietro Ferrero's pastry shop is bustling with activity. At least in his mind. Pietro was feverishly trying to find a way to get the delicious nuts and the taste of the chocolates onto the bread. Somehow it had to be possible. And before he knew it, the first forerunner of the "nutella®" we know today was born. Initially known as "Supercrema gianduja", due to a law it later became "nutella®" - a mixture of the English word "nut" and the diminutive -ella. So to speak: nut. Since 1965, nutella® has also been found in supermarkets and on our plates.

Because nutella® can be used not only for breakfast as a spread, a few days ago on the day of the crêpes was already described a use of the nut nougat cream: on bananas, strawberries or just like that on the crêpe.

Even as a pizza you can find nutella® together with berries or bananas on one or other menu. While nutella® on a pizza may sound a bit unusual to some, a nutella® cheesecake or a nutella® tiramisu sounds a bit more familiar again - like a sweet fine dessert.

If you don't have the opportunity to make yourself a nutella® sandwich or two, Ferrero - well, the brand, of course, not Pietro himself - has meanwhile come up with a few little things for your handbag or laptop bag.  

So, you can enjoy a little snack in between with "nutella® & go". Here you will find small bread sticks (sometimes even pretzel sticks) and nutella® in a small plastic container, so that you can dip the sticks again and again into the finest nutella® and then take a bite.

In addition, you can also find "nutella® B-ready" at supermarket checkouts, which describes small wafer bars with a nutella® filling.

Opinions are divided on this question. Some swear that the full flavor of nutella® only unfolds without butter on the bread. Others believe that the fat of the butter as a flavor carrier ensures that nutella® comes out even better.

No matter whether with or without butter. Every two and a half seconds, a jar of nutella® is sold somewhere in the world. But if you look closely, somewhere in the world is only in 72 countries. Because, unfortunately, you can't find nutella® everywhere yet - people are probably missing out on it a bit.  

This pleasure has probably not escaped 27,854 people at the joint breakfast in Gelsenkirchen. With this large-scale morning meal, nutella® even entered the Guinness Book of Records. 

Back to the sales figures. If you add up the amount of nutella® sold in a year, you could coat the lawns of more than 1,000 soccer fields - that would be a chocolaty surprise.